where is the audience setting icon on facebook

You can build more than one lookalike audience. But you still have control and aren’t targeting the whole ocean. Think of lookalike audiences as casting a big net: it’s still targeting a specific area, just slightly widening your chances of getting a fish. Then, in another ad set, have your 2-5%s and in another your 5-10%s. For example, have an ad set with all your 1%s in as they’re your closest matches. It’s always best to keep your 1% lookalike audience separate so you can see its success in isolation.įrom there, layer your same lookalike percentages on top of one another to test the waters. Increasing the size, in turn, damages the quality. Scaling your lookalike audiences isn’t a case of using a larger audience.

It’s not just about the lookalike percentage You can run different lookalike audiences at the same time, so you don’t just have to choose one. This will make your sofa-buying audience more specific. Then, create one from those who have bought anything other than sofas (so there isn’t an overlap) and run them against each other. So if you’re building a campaign for sofas, create a lookalike from everyone who has bought a sofa from you. These HVCs are the best people to compare lookalikes to as it’ll mean that 1% is not only closely matched, but likely to dig deep into their pockets.įurther to this, you should build an audience targeted to whatever you’re selling. By ranking your customers in order of how much they spent, you can establish your highest value customers (HVCs). Whilst a sale is a sale, you want more of those who are paying thousands of pounds, rather than 3 quid for a coaster. You sell everything from large, handcrafted kitchen tables to cute wooden coasters. For building a lookalike audience, however, you want to use your strongest customers – those who will bring in the biggest ROI. How to choose your best customer dataĪll customers are good customers (unless they wreak havoc, verbally abuse you and then leave a bad review). If your percentage is too large, you might as well save yourself the trouble and go back to broadly targeting.

For best results, you want to stick as close to 1 as possible to increase the chances of them converting. It provides you with a scale of how similar they are between 1% – 10% the further you stray from 1, the less precise the targeting is.

Facebook’s algorithm finds people it determines as close matches and compiles them into a custom audience. Lookalike audiences are created from your existing customer’s data. The volume of data Facebook has is fairly ridiculous, but something you may as well use to your advantage. Facebook knows everything about everyone: Cambridge Analytica had 5,000 data points on each US voter which it used during the last presidential election. Make the most of what’s on offer How lookalike audiences workĪ lookalike audience is a way to reach more people who are like your best existing customers.

Where is the audience setting icon on facebook